Yesterday evening,
Amway Stadium unveiled its official logo among a crowd of local soccer fans ahead of the venue’s opening in 2027.
The unveiling party marked an exciting moment as fans, staff and the community gathered to celebrate another step closer to the venue’s opening. The event took place on Grand Rapids’ West Side at
Küsterer Brauhaus. Patrons had the opportunity to enter giveaways, support a donation drive, enjoy food and drinks, and watch the U.S. Men’s National Soccer Team match against Portugal.
All soccer equipment collected from the donation drive was donated to the
David D. Hunting YMCA, which is located downtown next to the new stadium. Soccer balls, youth cleats, youth shin guards and monetary donations were collected and will be used to support YMCA youth soccer programs.
“The generosity of our community makes everything we do possible,” said Chief Operating Officer of the YMCA of Greater Grand Rapids, Jamie Scaffidi. “Donations don’t just support programs, they create safe spaces, open doors to opportunity, and remind our neighbors that they belong at the YMCA."
The Amway Stadium logo captures the energy and identity of Grand Rapids, featuring a silhouette of the stadium that many have come to recognize throughout the construction process. The logo colors include black, white and a shade of gold used in the Athletic Club Grand Rapids logo, creating a connection between the stadium and its primary tenant.
Amway Stadium will be the home of the new soccer team,
AC Grand Rapids, with matches beginning in 2027. Darrius Barnes, AC Grand Rapids President, also attended the logo unveiling, greeting fans and future spectators.
“Amway Stadium will be an iconic reflection of Grand Rapids: bold, connective, community-driven, and built to last,” he said. “AC Grand Rapids is honored to be part of this moment and to play a part in the ongoing positive transformation that is taking place across our city. We look forward to bringing world-class entertainment through the beautiful game, to the West Michigan community. The best is truly ahead.”
The new Amway Stadium will be an important addition for Grand Rapids, bringing new jobs, boosting local businesses, and attracting more visitors to the city. Beyond the economic impact, it will also give the community a place to come together year-round for sports and other events, adding to the energy and pride of the city.
“We are thrilled to further the development of Grand Rapids as a premier sports and entertainment destination with the addition of Amway Stadium," said Amway Stadium General Manager Richard MacKeigan. "Our logo reveal party was a great example of what this new venue will bring to the city: connection, community and collaboration.”
For more information and to view the new logo, follow the venue on social media
@AmwayStadium.
About Amway Stadium
Located in the heart of downtown Grand Rapids, Amway Stadium is an 8,500-seat professional soccer stadium being developed to serve as the home of West Michigan’s MLS NEXT Pro team, AC Grand Rapids. Opening Spring 2027, the venue will host professional soccer matches while also welcoming youth, amateur, collegiate, and community events. Amway Stadium joins a trusted network of Grand Rapids entertainment venues that have been successfully managed for more than 30 years. To learn more, visit GrandAction.org or follow Amway Stadium on social.
About Legends Global
Van Andel Arena, DeVos Place, DeVos Performance Hall, Acrisure Amphitheater and Amway Stadium are managed by Legends Global, the world’s leading premium live experiences company.
Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services, including feasibility & consulting, owner’s rep, sales, partnerships, venue management, hospitality, merchandise, and content & booking. Through our white-label approach, we keep our partners front and center while leveraging the power of our global network: over 450 venues, 20,000 events, and 165 million guests annually. To learn more, visit us at LegendsGlobal.com and follow us on LinkedIn and Instagram.
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